漳州职业技术学院学报
漳州職業技術學院學報
장주직업기술학원학보
JOURNAL OF ZHANGZHOU TECHNICAL INSTITUTE
2014年
3期
20-24
,共5页
场域%博弈%舆论主体%新媒体
場域%博弈%輿論主體%新媒體
장역%박혁%여론주체%신매체
field%game%the subject of public opinion%new media
新媒体技术的发展,构建了一个突破时空情境的公共空间,也形成了官方与民间“两个舆论场”,在这两个舆论场中,各方利益主体通过相互博弈,呈现出网络舆论场域鲜明的博弈特色及社会文化意义。每个主体必须让渡出一部分的空间与权力,通过与其他权利主体进行谈判、协商来赢得最佳的场域位置,从而获得支配性位置。因此,在整个博弈过程中,围绕着各利益主体,也都有需要进一步认知与思考的路径。
新媒體技術的髮展,構建瞭一箇突破時空情境的公共空間,也形成瞭官方與民間“兩箇輿論場”,在這兩箇輿論場中,各方利益主體通過相互博弈,呈現齣網絡輿論場域鮮明的博弈特色及社會文化意義。每箇主體必鬚讓渡齣一部分的空間與權力,通過與其他權利主體進行談判、協商來贏得最佳的場域位置,從而穫得支配性位置。因此,在整箇博弈過程中,圍繞著各利益主體,也都有需要進一步認知與思攷的路徑。
신매체기술적발전,구건료일개돌파시공정경적공공공간,야형성료관방여민간“량개여론장”,재저량개여론장중,각방이익주체통과상호박혁,정현출망락여론장역선명적박혁특색급사회문화의의。매개주체필수양도출일부분적공간여권력,통과여기타권리주체진행담판、협상래영득최가적장역위치,종이획득지배성위치。인차,재정개박혁과정중,위요착각이익주체,야도유수요진일보인지여사고적로경。
With the development of the new media technology, a public space, that breaking through in time and space situation has been constructed, also"two public opinion field", including the official and the folk has been formed. During the two public opinion fields, the interests of all parties through mutual game, showing previous features and social cultural meaning. Each subject must transfer parts of space and power, negotiate with other rights subject, to win the best field position and gain a dominant position. Therefore, in the whole process of the game, each subject has to finger out the further path.