海外英语（上）
海外英語（上）
해외영어（상）
Overseas English
2013年
10期
200-201
,共2页
advertising%culture%values%cultural divergence%advertisements
Nowadays, advertising has become an important part in human life. Advertising is not only a carrier of information, but also an important part of culture. As a kind of cultural phenomenon, advertising has permeated throughout people ’s social life. In its course of spread, it transmits cultural information and embodies different values. Thus it influences people ’s thoughts and values unconsciously, leads and changes their behaviors and patterns of consumption.In this essay, I will demonstrate the la-tent relationship between advertising and culture through analyzing different cultures reflected in Chinese and American advertise-ments. And this essay offers many solid theories and abundant examples acquired from books and periodicals of various ages.
