CAJ | 학술논문

新媒体的发展，改变和影响着人们的思维、工作、生活方式，给新时期高校宣传思想工作带来了新的机遇和挑战。如何抓住机遇、应对挑战，使学校“立”起来、“正”起来、“和”起来、“厚”起来、“活”起来，是高校宣传工作者共同面临的新课题和新使命。
신매체적발전，개변화영향착인문적사유、공작、생활방식，급신시기고교선전사상공작대래료신적궤우화도전。여하조주궤우、응대도전，사학교“립”기래、“정”기래、“화”기래、“후”기래、“활”기래，시고교선전공작자공동면림적신과제화신사명。
The development of new media changes and affects people ’s thinking,work and lifestyle,on the other hand it brings new opportunities and challenges for propaganda and ideological work in universities in the new era .How to seize op-portunities,face challenges,consolidate the ideological front,spread the spirit of time,correctly guide public opinion,inherit university culture ,make the university “stand” “upright” “harmony” “thick” “alive”,has become a new subject and mis-sion faced by university propaganda workers .