CAJ | 학술논문

运用文献资料法、案例分析法等研究近5届奥运会举办城市（亚特兰大、悉尼、雅典、北京和伦敦）的奥运场馆赛后开发利用策略。研究发现：高度重视场馆科学设计与赛后规划，建立专业开发机构，积极引进职业体育赛事，注重发展多业态综合运营是近5届奥运会举办城市体育场馆开发的成功经验。建议我国大型体育场馆应科学规划场馆赛后运营，积极融入城市生活；夯实职业体育基础，加大无形资产开发力度；开发场馆多元价值，推动多业态综合运营；打造四季多元的大型活动，创立具有自主品牌特色的驻场演出；组建专业管理团队，加强中介机构合作，实现场馆运营效益提升。
운용문헌자료법、안례분석법등연구근5계오운회거판성시（아특란대、실니、아전、북경화륜돈）적오운장관새후개발이용책략。연구발현：고도중시장관과학설계여새후규화，건립전업개발궤구，적겁인진직업체육새사，주중발전다업태종합운영시근5계오운회거판성시체육장관개발적성공경험。건의아국대형체육장관응과학규화장관새후운영，적겁융입성시생활；항실직업체육기출，가대무형자산개발력도；개발장관다원개치，추동다업태종합운영；타조사계다원적대형활동，창립구유자주품패특색적주장연출；조건전업관리단대，가강중개궤구합작，실현장관운영효익제승。
By applying the methods of literature study and case analysis, the article studies the post-game development and utilization of the large-scale stadiums in Atlanta, Sydney, Athens, Beijing and London that held the latest Olympic Games. It is discovered that the successful experience of these cities is to pay high attention to scientiifc design and post-game planning of the stadiums, set up professional development agencies, actively introduce professional sport events and lay stress on developing multi-format comprehensive operation. And it is suggested that we should scientiifcally plan the post-game operation of the large-scale stadiums, actively get involved in urban life, consolidate the foundation of professional sports, enhance the development of intangible assets, explore the multiple value of stadiums, promote multi-format comprehensive operation, organize diverse major events all the year round, create on-site performance featuring independent brands, form professional management teams, strengthen the cooperation with intermediary agencies and realize the promotion of stadium operation proifts.