财务与金融
財務與金融
재무여금융
ACCOUNTING AND FINANCE
2014年
3期
82-88
,共7页
射频识别(RFID)%技术接受模型%Logistic回归
射頻識彆(RFID)%技術接受模型%Logistic迴歸
사빈식별(RFID)%기술접수모형%Logistic회귀
Radio Frequency Identification (RFID)%Technology Acceptance Model%Logistic Regression
以技术接受模型为基础，结合RFID的特征，建立了包含技术、组织和制度与外部环境三方面因素的企业RFID技术采纳模型，并对我国企业采纳RFID的情况展开实地调研。通过Logistic回归等实证研究方法，研究发现：我国目前企业RFID的应用水平还很低；有用性认知、易用性认知、客户对隐私的关注对我国企业是否采纳RFID产生了显著影响。
以技術接受模型為基礎，結閤RFID的特徵，建立瞭包含技術、組織和製度與外部環境三方麵因素的企業RFID技術採納模型，併對我國企業採納RFID的情況展開實地調研。通過Logistic迴歸等實證研究方法，研究髮現：我國目前企業RFID的應用水平還很低；有用性認知、易用性認知、客戶對隱私的關註對我國企業是否採納RFID產生瞭顯著影響。
이기술접수모형위기출，결합RFID적특정，건립료포함기술、조직화제도여외부배경삼방면인소적기업RFID기술채납모형，병대아국기업채납RFID적정황전개실지조연。통과Logistic회귀등실증연구방법，연구발현：아국목전기업RFID적응용수평환흔저；유용성인지、역용성인지、객호대은사적관주대아국기업시부채납RFID산생료현저영향。
Based on the Technology Acceptance Model (TAM), and combined with the features of RFID, we establish a RFID adoption model which integrates three aspect factors: technology, organization, and institution and external environment. Moreover, we conduct an investigation on the conditions of RFID adoption of the Chinese enterprises. According to logistic re-gression and many other empirical research methods, this research shows that the application level of RFID at Chinese enter-prises is still very low. The perceived usefulness, perceived ease of use and the customers' privacy concerns has significant impacts on the Chinese enterprises' RFID adoption.
