宜春学院学报
宜春學院學報
의춘학원학보
JOURNAL OF YICHUN UNIVERSITY
2014年
5期
64-67
,共4页
新媒体%战略传播%边疆治理%反骚乱
新媒體%戰略傳播%邊疆治理%反騷亂
신매체%전략전파%변강치리%반소란
New Media%Strategic Communication%Frontier Governance%Anti-riot
集中探讨新媒体和战略传播在我国边疆治理(主要是COIN )中的运用原则。当下,我国边疆治理的前沿阵地在意义空间内,集中表现为各方势力对边民的“制脑权”争夺。从全球趋势和境内现状看,新媒体带来的安全隐患令人担忧。在阻止极端思想传播、截获并分析重要信息的同时,边疆治理还需要主动有效的传播。在此关头,战略传播应展示其巨大能量。执政者应拥抱新媒体,将其纳入战略传播系统中,使其成为边疆治理的新平台。
集中探討新媒體和戰略傳播在我國邊疆治理(主要是COIN )中的運用原則。噹下,我國邊疆治理的前沿陣地在意義空間內,集中錶現為各方勢力對邊民的“製腦權”爭奪。從全毬趨勢和境內現狀看,新媒體帶來的安全隱患令人擔憂。在阻止極耑思想傳播、截穫併分析重要信息的同時,邊疆治理還需要主動有效的傳播。在此關頭,戰略傳播應展示其巨大能量。執政者應擁抱新媒體,將其納入戰略傳播繫統中,使其成為邊疆治理的新平檯。
집중탐토신매체화전략전파재아국변강치리(주요시COIN )중적운용원칙。당하,아국변강치리적전연진지재의의공간내,집중표현위각방세력대변민적“제뇌권”쟁탈。종전구추세화경내현상간,신매체대래적안전은환령인담우。재조지겁단사상전파、절획병분석중요신식적동시,변강치리환수요주동유효적전파。재차관두,전략전파응전시기거대능량。집정자응옹포신매체,장기납입전략전파계통중,사기성위변강치리적신평태。
This article studies about how new media and strategic communication work well in China ’ s frontier governance.At present , in the space sense of frontier governance ’ s forward position , the main point is that the peoples of borderland fight for control of the frontiersmen ’ s mind.Potential safety hazard caused by new media gives some cause for concern in consideration of domestic situations and global trends.As preventing extreme view ’ s spread, capturing and analyzing important information , it’ s necessary to do active and effective communication in frontier governance.At this juncture , strategic communication should show its tremendous power.The govern-ment should take in new media and incorporate it into the strategic communication system , making it become a new platform of frontier governance.