北京第二外国语学院学报
北京第二外國語學院學報
북경제이외국어학원학보
BEIJING SECOND FOREIGN LANGUAGE INSTITUTE JOURNAL
2014年
5期
49-55
,共7页
智慧旅游%智慧景区%三坊七巷%服务创新
智慧旅遊%智慧景區%三坊七巷%服務創新
지혜여유%지혜경구%삼방칠항%복무창신
smart tourism%smart scenic spot%Three Lanes and Seven Alleys%service innovation
以服务主导逻辑作为技术导向型和需求导向型结合的理论平台,阐释智慧旅游的服务内涵及其对智慧景区服务创新的影响,并以此为基础构建出智慧景区服务创新的概念模型。最后,以三坊七巷智慧景区的建设为例,研究从服务游客与居民、服务行政管理部门、服务旅游业态等3方面进行服务创新,改善旅游服务品质与效率,提升游客体验满意度,保障居民安全,进而保持三坊七巷景区旅游业态的持续竞争力,促进福州旅游产业的转型升级。
以服務主導邏輯作為技術導嚮型和需求導嚮型結閤的理論平檯,闡釋智慧旅遊的服務內涵及其對智慧景區服務創新的影響,併以此為基礎構建齣智慧景區服務創新的概唸模型。最後,以三坊七巷智慧景區的建設為例,研究從服務遊客與居民、服務行政管理部門、服務旅遊業態等3方麵進行服務創新,改善旅遊服務品質與效率,提升遊客體驗滿意度,保障居民安全,進而保持三坊七巷景區旅遊業態的持續競爭力,促進福州旅遊產業的轉型升級。
이복무주도라집작위기술도향형화수구도향형결합적이론평태,천석지혜여유적복무내함급기대지혜경구복무창신적영향,병이차위기출구건출지혜경구복무창신적개념모형。최후,이삼방칠항지혜경구적건설위례,연구종복무유객여거민、복무행정관리부문、복무여유업태등3방면진행복무창신,개선여유복무품질여효솔,제승유객체험만의도,보장거민안전,진이보지삼방칠항경구여유업태적지속경쟁력,촉진복주여유산업적전형승급。
The theory of logicof service-dominant is both technology-oriented and demand-oriented, covering the exposition of smart tourism service as well as its effect on the innovation of smart scenic spot service. Based on the above theory, this paper is devoted to depicting the conceptual model of smart tourism service innovation. Three Lanes and Seven Alleys are quoted to show the service innovation.And with the implementation of these efforts, quality and efficiency of tourism can be the key for customers satisfaction which leads to the ultimate goal of maintaining the competitive edge of Three Lanes and Seven Alleys scenic as well as upgrading the transformation of tourism industry in Fuzhou.