CAJ | 학술논문

近几年，随着CPI指数的增长和农产品价格的上升，城镇居民在农产品购买过程中的满意度水平也在不断下降。如何提升城镇居民农产品购买满意度，成为现阶段一个重要的社会和经济问题。本文通过对沈北新区消费者的实地调研对消费者生鲜农产品购买满意度及其影响因素进行实证研究，在此基础上为生鲜农产品零售终端如何提高消费者购买满意度提出相应对策建议。
근궤년，수착CPI지수적증장화농산품개격적상승，성진거민재농산품구매과정중적만의도수평야재불단하강。여하제승성진거민농산품구매만의도，성위현계단일개중요적사회화경제문제。본문통과대침북신구소비자적실지조연대소비자생선농산품구매만의도급기영향인소진행실증연구，재차기출상위생선농산품령수종단여하제고소비자구매만의도제출상응대책건의。
In recent years, as the growth of the CPI and the rise of agricultural products prices, the levels of satisfaction of Chinese urban household in the process of agricultural products buying is falling. How to improve urban residents buy satisfaction become important social and economic problems. In this paper, through the investigation of Shenbei new area consumers, researching consumer purchase fresh agricultural products satisfaction and its influences. Finally, relevant suggestions are proposed for how to improve consumer purchase satisfaction of retail terminal.