CAJ | 학술논문

目前，公示语汉英翻译强调顺应受众的语言和思维习惯，多采用归化策略。对具有传统文化特色的公示语而言，归化翻译策略抹杀了源语文化的话语权。文章以杭州特色通名“直街”为例，从文化视角出发分析“直街”一词的中文释义、来源出处以及历史文化内涵，探讨目前英译存在的问题，并提供恰当的英译方法，这有助于传播文化遗产、提升传统文化话语权。
목전，공시어한영번역강조순응수음적어언화사유습관，다채용귀화책략。대구유전통문화특색적공시어이언，귀화번역책략말살료원어문화적화어권。문장이항주특색통명“직가”위례，종문화시각출발분석“직가”일사적중문석의、래원출처이급역사문화내함，탐토목전영역존재적문제，병제공흡당적영역방법，저유조우전파문화유산、제승전통문화화어권。
The strategy of domestication is now widely accepted in the C-E translation of public signs. In this way,the target reader can understand what the source text means.However,the use of domestication in the translation of some public signs with Chinese characteristics tends to weaken the discourse power of source cul-ture.In this paper,incorrect translation for the Chinese word“Zhijie” has been noticed and collected.In view of this,this article discusses its Chinese interpretation, its origin, historical and cultural connotations and then points out an appropriate way to translate “Zhijie” from the cultural perspective.This is not only conducive to the dissemination of cultural heritage,but also helps to strengthen the discourse power of traditional culture.