CAJ | 학술논문

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少数民族地区节庆活动促进地方城市营销的思考--以勐腊民族风情文化节为例
소수민족지구절경활동촉진지방성시영소적사고--이맹석민족풍정문화절위례
On Minority Areas Festivals’Promoting Local City Marketing:A Case Study of Mengla Ethnic Customs and Cultural Festival

万方数据

柳州师专学报柳州師專學報 류주사전학보
JOURNAL OF LIUZHOU TEACHERS COLLEGE
2014年 4期 9-11 ,共3页

田巧莉田巧莉

전교리

民族地区%城市营销%节庆活动民族地區%城市營銷%節慶活動
민족지구%성시영소%절경활동
minority areas%city marketing%festival activities

以城市营销理论为基础，以云南西双版纳州勐腊县独特的节庆活动为例，提出少数民族地区以节庆活动为主的城市营销过程中，应重视民族资源的整合与营销的可持续发展，从而促进少数民族地区经济社会发展。
이성시영소이론위기출，이운남서쌍판납주맹석현독특적절경활동위례，제출소수민족지구이절경활동위주적성시영소과정중，응중시민족자원적정합여영소적가지속발전，종이촉진소수민족지구경제사회발전。
Based on the city marketing theory and examples in the unique festivals of Mengla city Xishuangbanna state,Yunnan province,this paper holds the view that attention should be given to integration of national resources and the sustainable development of marketing in the city marketing process based on the minority areas’festivals for promoting economic and social development.