经济与管理研究
經濟與管理研究
경제여관리연구
RESEARCH ON ECONOMICS AND MANAGEMENT
2014年
10期
99-108
,共10页
战略匹配%环境战略%经营战略%绩效%组合背离
戰略匹配%環境戰略%經營戰略%績效%組閤揹離
전략필배%배경전략%경영전략%적효%조합배리
Strategic Alignment%Environmental Strategy%Business Strategy%Performance%Profile Deviation
企业环境战略与经营战略具有内在相关性，剥离了企业经营战略单独研究企业环境战略与环境绩效和经营绩效的关系必然会带来偏差。本文应用战略匹配中的组合背离模式，以医药行业企业为研究样本，研究了企业环境战略与经营战略的匹配对企业环境绩效和经营绩效的影响，发现企业不同类型环境战略与经营战略的匹配可以提高环境绩效与经营绩效。研究成果将战略匹配研究拓展至环境战略领域，进一步揭示了环境战略、经营战略、环境绩效与经营绩效间的关系，对于企业经营实践也具有一定的借鉴意义。
企業環境戰略與經營戰略具有內在相關性，剝離瞭企業經營戰略單獨研究企業環境戰略與環境績效和經營績效的關繫必然會帶來偏差。本文應用戰略匹配中的組閤揹離模式，以醫藥行業企業為研究樣本，研究瞭企業環境戰略與經營戰略的匹配對企業環境績效和經營績效的影響，髮現企業不同類型環境戰略與經營戰略的匹配可以提高環境績效與經營績效。研究成果將戰略匹配研究拓展至環境戰略領域，進一步揭示瞭環境戰略、經營戰略、環境績效與經營績效間的關繫，對于企業經營實踐也具有一定的藉鑒意義。
기업배경전략여경영전략구유내재상관성，박리료기업경영전략단독연구기업배경전략여배경적효화경영적효적관계필연회대래편차。본문응용전략필배중적조합배리모식，이의약행업기업위연구양본，연구료기업배경전략여경영전략적필배대기업배경적효화경영적효적영향，발현기업불동류형배경전략여경영전략적필배가이제고배경적효여경영적효。연구성과장전략필배연구탁전지배경전략영역，진일보게시료배경전략、경영전략、배경적효여경영적효간적관계，대우기업경영실천야구유일정적차감의의。
There are internal relationships between environmental and business strategies,thus it will not be accurate when analyzing the relationships between environmental strategies and environmental performance and business performance,while ignoring firms’business strategies.As such,based on 258 pharmaceutical companies,adopting profile deviation model in strategy alignment,the paper analyzes how the alignment between environmental and business strategies influences firms ’environmental and business performance.It is found that the alignment between three different environmental and business strategies leads to improved firms’environmental and business performance.The research has expanded strategic alignment to environmental strategies research,and empirically examined the complex links between environmental and business strategies and environmental and business performance,which has some significance for reference in business practices.
