中国流通经济
中國流通經濟
중국류통경제
CHINA BUSINESS AND MARKET
2014年
10期
92-98
,共7页
消费欲望%奢侈品消费%信用责任感
消費欲望%奢侈品消費%信用責任感
소비욕망%사치품소비%신용책임감
consumption desire%luxury consumption%credit responsibility
在生活富裕、收入不断增长的今天，人们的消费欲望也在持续增强。但是，消费观念的转变、消费欲望的增强，并没有使中国人变得奢侈放纵，本应该随着消费欲望正向增长的奢侈品消费倾向最终被抑制。也就是说，经济状况的改善并没有使人们变得奢侈放纵而偏爱奢侈品。究其原因，主要是人们具有较强的信用责任感，而信用责任感与奢侈品消费倾向之间呈现显著的负向联系。
在生活富裕、收入不斷增長的今天，人們的消費欲望也在持續增彊。但是，消費觀唸的轉變、消費欲望的增彊，併沒有使中國人變得奢侈放縱，本應該隨著消費欲望正嚮增長的奢侈品消費傾嚮最終被抑製。也就是說，經濟狀況的改善併沒有使人們變得奢侈放縱而偏愛奢侈品。究其原因，主要是人們具有較彊的信用責任感，而信用責任感與奢侈品消費傾嚮之間呈現顯著的負嚮聯繫。
재생활부유、수입불단증장적금천，인문적소비욕망야재지속증강。단시，소비관념적전변、소비욕망적증강，병몰유사중국인변득사치방종，본응해수착소비욕망정향증장적사치품소비경향최종피억제。야취시설，경제상황적개선병몰유사인문변득사치방종이편애사치품。구기원인，주요시인문구유교강적신용책임감，이신용책임감여사치품소비경향지간정현현저적부향련계。
Chinese people's desire for consumption continues to strengthen while they become rich. The desire for luxury, which should strengthen as well,comes out to be negative. In other words,the improvement of economic situation does not make Chinese people become extravagant and indulgent. In order to explain this phenomenon, this paper introduces credit responsibility. Further analysis showed that the Chinese people have a strong level of credit responsibility, and credit responsibility expressed a significant negative link with luxury consumption.
