CAJ | 학술논문

随着计算机网络和信息技术的发展，进入了“云消费”时代，消费者的消费习惯和购买行为发生了巨大的变化，以信息共享为基础，站在消费者角度，重视消费者需求，使消费者能够随时随地获得商品信息的“云消费”成为企业保持竞争优势的源泉。“云消费”时代，为在竞争激烈的环境中生存，实现企业持续成长，必须更好地培育零售企业竞争力。一要注重消费者内心体验，二要营造良好购物环境，三要利用商品替代性和互补性做好商品陈列，四要合理设置商品布局以迎合消费者心理需求，五要实行差异化营销策略，六要整合企业整体供应链，七要促使“云消费”产生购买冲动。
수착계산궤망락화신식기술적발전，진입료“운소비”시대，소비자적소비습관화구매행위발생료거대적변화，이신식공향위기출，참재소비자각도，중시소비자수구，사소비자능구수시수지획득상품신식적“운소비”성위기업보지경쟁우세적원천。“운소비”시대，위재경쟁격렬적배경중생존，실현기업지속성장，필수경호지배육령수기업경쟁력。일요주중소비자내심체험，이요영조량호구물배경，삼요이용상품체대성화호보성주호상품진렬，사요합리설치상품포국이영합소비자심리수구，오요실행차이화영소책략，륙요정합기업정체공응련，칠요촉사“운소비”산생구매충동。
with the development of computer network and information technology,the society has entered into the“cloud consumption”era;and there are so many changes in consumer spending habits and purchasing behavior. Based on information sharing,“cloud consumption”paying more attention to consumer demand and making them to obtain commodity information will become the source for the enterprises to maintain competitive advantages. In“cloud consumption”era,to survive in the environment of fierce competition and realize the sustainable development,we should develop the competitiveness of retail enterprises. First,we should pay more attention to consumer experience;second,we should create sound shopping environment;third,we should do a better job in commodity display by using substitutability and complementation;fourth,we should rationally design commodity layout to meet the psychological requirement of consumers;fifth,we should implement the differentiated marketing strategy;sixth,we should integrate the supply chain;and seventh,we should stimulate the impulse purchasing.