CAJ | 학술논문

　　作为一种有效的价值获取方式，战略联盟的成功与否受到越来越多学者的关注。从竞合视角出发，探讨了联盟中经常同时存在的合作与冲突(包括建设性冲突与破坏性冲突)对联盟成功的直接影响以及交互作用。研究样本包含205家联盟企业，每家企业选择2个关键信息提供者，共获得410份样本数据。基于这些数据的分析表明，企业间合作与建设性冲突均能促进联盟成功，而破坏性冲突则会阻碍联盟成功。在交互作用下，合作与建设性冲突的同时存在有助于联盟成功；而合作与破坏性冲突的同时存在对联盟成功不会产生显著影响。
　　작위일충유효적개치획취방식，전략련맹적성공여부수도월래월다학자적관주。종경합시각출발，탐토료련맹중경상동시존재적합작여충돌(포괄건설성충돌여파배성충돌)대련맹성공적직접영향이급교호작용。연구양본포함205가련맹기업，매가기업선택2개관건신식제공자，공획득410빈양본수거。기우저사수거적분석표명，기업간합작여건설성충돌균능촉진련맹성공，이파배성충돌칙회조애련맹성공。재교호작용하，합작여건설성충돌적동시존재유조우련맹성공；이합작여파배성충돌적동시존재대련맹성공불회산생현저영향。
As an effective strategic development mode of firms, the success of strategic alliances has received in-creasing academic attention. Drawing on the coopetition perspective, we examine the direct and interaction effects of the often simultaneously occurred factors, cooperation and conflicts (including constructive and destructive) on alliance success. Data to test the model were collected by interviewing two key informants in each of 205 Chi-nese firms, from 410 samples. Results indicate that both cooperation and constructive conflicts contribute to alli-ance success, while destructive conflicts deter the success of an alliance. The interaction of cooperation and con-structive conflicts increases the likelihood of alliance success. But the effect of the interaction of cooperation and destructive conflicts on alliance success is not supported by the data. This study offers important theoretical and managerial insights.