CAJ | 학술논문

海南省星级酒店收益管理中存在客房定价脱离市场、预测科学性不高、客房销售缺乏事先谋略、动态管理及时性不够等问题。应充分发挥海南酒店独特优势，重视客房收益管理工作，成立专门收益管理组织机构，做好市场分析、预测工作，开发、引进收益管理系统，提高管理效益。
해남성성급주점수익관리중존재객방정개탈리시장、예측과학성불고、객방소수결핍사선모략、동태관리급시성불구등문제。응충분발휘해남주점독특우세，중시객방수익관리공작，성립전문수익관리조직궤구，주호시장분석、예측공작，개발、인진수익관리계통，제고관리효익。
The star hotels in Hainan have not taken market factors into consideration and are lack of sci- entificity of advanced planning and timeliness in guest room pricing and management. It is proposed that these hotels set up specialized revenue management organizations to promote the management effectiveness by doing the jobs of market analyses and prediction, and developing and introducing revenue management systems.