技术经济与管理研究
技術經濟與管理研究
기술경제여관리연구
TECHNOECONOMICS & MANAGEMENT RESEARCH
2014年
2期
24-29
,共6页
版权费%KTV%合作博弈%Shapley模型
版權費%KTV%閤作博弈%Shapley模型
판권비%KTV%합작박혁%Shapley모형
Copyright fees%KTV%Cooperative game theory%Shapley model
在KTV中收取音乐版权费可以激发音乐人的创作热情,推动我国文化产业蓬勃发展。然而这涉及到唱片公司、音乐著作人、 KTV场所经营者等多方面的利益,将版权费在多个主体间进行合理分配成为当务之急。本文基于合作博弈论中的Shapley模型,对当前我国KTV音乐版权费用的征收方式进行了分析。结合当前存在的问题提出了“版权费与经营收益挂钩,版权费按Shapley模型分配”的解决方式,既保证了KTV经营者、消费者的利益,又能将版权费用在音乐著作权人之间进行合理分配。为解决Shapley模型的缺陷,本文基于具体问题,提出了“贡献因子”、“渴望函数”、“意愿因子”等概念,对原始Shapley模型进行加权改进,并结合具体案例对模型进行了解释与验证。最后对模型的应用进行了评价,并提出进一步的研究方向。
在KTV中收取音樂版權費可以激髮音樂人的創作熱情,推動我國文化產業蓬勃髮展。然而這涉及到唱片公司、音樂著作人、 KTV場所經營者等多方麵的利益,將版權費在多箇主體間進行閤理分配成為噹務之急。本文基于閤作博弈論中的Shapley模型,對噹前我國KTV音樂版權費用的徵收方式進行瞭分析。結閤噹前存在的問題提齣瞭“版權費與經營收益掛鉤,版權費按Shapley模型分配”的解決方式,既保證瞭KTV經營者、消費者的利益,又能將版權費用在音樂著作權人之間進行閤理分配。為解決Shapley模型的缺陷,本文基于具體問題,提齣瞭“貢獻因子”、“渴望函數”、“意願因子”等概唸,對原始Shapley模型進行加權改進,併結閤具體案例對模型進行瞭解釋與驗證。最後對模型的應用進行瞭評價,併提齣進一步的研究方嚮。
재KTV중수취음악판권비가이격발음악인적창작열정,추동아국문화산업봉발발전。연이저섭급도창편공사、음악저작인、 KTV장소경영자등다방면적이익,장판권비재다개주체간진행합리분배성위당무지급。본문기우합작박혁론중적Shapley모형,대당전아국KTV음악판권비용적정수방식진행료분석。결합당전존재적문제제출료“판권비여경영수익괘구,판권비안Shapley모형분배”적해결방식,기보증료KTV경영자、소비자적이익,우능장판권비용재음악저작권인지간진행합리분배。위해결Shapley모형적결함,본문기우구체문제,제출료“공헌인자”、“갈망함수”、“의원인자”등개념,대원시Shapley모형진행가권개진,병결합구체안례대모형진행료해석여험증。최후대모형적응용진행료평개,병제출진일보적연구방향。
Collecting music copyright fees in KTV can stir musicians' enthusiasm and boom cultural industry in our country. However, this involves various benefits from record companies, musicians, KTV business operators. Therefore, distributing cop-yright fees among these parts reasonably is becoming an urgent affair. Based on the cooperative game theory and the Shapley Model, how to levy KTV music copyright fees should be dealt with nowadays. With the current problem, the solution is posed---"combining the copyright fee with management income and allocating the copyright fees based on the Shapley model", which can promise the benefits between KTV operators and customers, and also can allocate the copyright fees among musician copyright owners fairly. To add power factors to the original Shapley model for compensating the disadvantages , some concepts are intro-duced, such as"Contribution Factor", "Desirability Function" and"Willingness Factor". Besides, combining concrete examples to explain the results and analysis of the model is toevaluate the model application and put forward further research direction.