CAJ | 학술논문

腾讯公司的微信从发展之初就获得了高度热情的关注，但因缺乏良好的盈利模式，电子商务平台开发遭遇瓶颈。文章通过对微信与电子商务的优势分析，得出两者结合的客观基础，并基于电子商务在微信盈利模式中的结合价值分析了两者结合的可行性，最后对于微信的电子商务平台给出了建议。文章的分析认为，进行运营模式的创新和基于服务生活的宗旨是微信与电子商务结合的最佳出路。
등신공사적미신종발전지초취획득료고도열정적관주，단인결핍량호적영리모식，전자상무평태개발조우병경。문장통과대미신여전자상무적우세분석，득출량자결합적객관기출，병기우전자상무재미신영리모식중적결합개치분석료량자결합적가행성，최후대우미신적전자상무평태급출료건의。문장적분석인위，진행운영모식적창신화기우복무생활적종지시미신여전자상무결합적최가출로。
At the beginning of the development, Wechat has got a high degree of attention. But for the lack of a good proift model, the development of e-commerce in Wechat platform was not very positive. The paper makes a conclusion that Wechat and e-business can be combined well through the analysis of the advantages of both. Besides, it turns out to be feasible that we can acquire great value when we do e-business in the Wechat platform in some ways. At last, we will give some recommendations about how to handle the e-business in Wechat. As the paper says, it can be the best way that we should make an innovation of Operational strategies and services when we do e-commerce in Wechat.