信阳师范学院学报（自然科学版）
信暘師範學院學報（自然科學版）
신양사범학원학보（자연과학판）
JOURNAL OF XINYANG NORMAL UNIVERSITY(NATURAL SCIENCE EDITION)
2014年
2期
208-212
,共5页
国内旅游者%消费行为%出游频次%分异特征%江苏
國內旅遊者%消費行為%齣遊頻次%分異特徵%江囌
국내여유자%소비행위%출유빈차%분이특정%강소
domestic tourists%consumption behavior%travel frequency%differentiation characteristics%Jiangsu
旅游者消费过程可以区分为旅游前、旅游中和旅游后三大阶段，旅游者三大阶段的消费特征既反映了旅游接待地市场需求特点，又是旅游地进行开发建设、旅游地营销的重要依据。以江苏国内旅游者为例，分析了国内旅游者在旅游前、旅游中和旅游后三大阶段中的旅游动机、信息获取途径、旅游产品、出游方式、旅游项目偏好及购物偏好等方面的行为出游频次分异特征。
旅遊者消費過程可以區分為旅遊前、旅遊中和旅遊後三大階段，旅遊者三大階段的消費特徵既反映瞭旅遊接待地市場需求特點，又是旅遊地進行開髮建設、旅遊地營銷的重要依據。以江囌國內旅遊者為例，分析瞭國內旅遊者在旅遊前、旅遊中和旅遊後三大階段中的旅遊動機、信息穫取途徑、旅遊產品、齣遊方式、旅遊項目偏好及購物偏好等方麵的行為齣遊頻次分異特徵。
여유자소비과정가이구분위여유전、여유중화여유후삼대계단，여유자삼대계단적소비특정기반영료여유접대지시장수구특점，우시여유지진행개발건설、여유지영소적중요의거。이강소국내여유자위례，분석료국내여유자재여유전、여유중화여유후삼대계단중적여유동궤、신식획취도경、여유산품、출유방식、여유항목편호급구물편호등방면적행위출유빈차분이특정。
There are three stages of tourists consumption: pre-travel, travel and post-travel. The consumption characteristics of these three stages not only reflect the markets demand, but also provide basis for the development, construction and marketing of the tourist destinations. Taking Jiangsu domestic tourists as an example, an analysis on differentiation characteristics was made about tourists ’ motivation during the three stages, access to information, tourism products, tourism preferences and shopping preferences.
