CAJ | 학술논문

在上海居民实际调查结果的基础上，对上海世博会影响感知维度的16个主要评价指标进行实证分析，并根据被调查者的教育程度加以细化辨识。从调查数据的分析结果来看，教育程度在上海世博会影响感知的各个评价指标中，对多数评价指标存在影响，并有一定的规律性，即评价结果与教育程度有一定的对应性，教育程度是影响感知评价指标的重要影响因素；而教育程度对另一些评价指标有影响但无规律性或者无影响，其评价结果不存在较大差异。上海世博会影响感知正面评价的比例是较高的，而且教育程度的增加在一定程度上可以促成对举办大型活动的支持态度。
재상해거민실제조사결과적기출상，대상해세박회영향감지유도적16개주요평개지표진행실증분석，병근거피조사자적교육정도가이세화변식。종조사수거적분석결과래간，교육정도재상해세박회영향감지적각개평개지표중，대다수평개지표존재영향，병유일정적규률성，즉평개결과여교육정도유일정적대응성，교육정도시영향감지평개지표적중요영향인소；이교육정도대령일사평개지표유영향단무규률성혹자무영향，기평개결과불존재교대차이。상해세박회영향감지정면평개적비례시교고적，이차교육정도적증가재일정정도상가이촉성대거판대형활동적지지태도。
Based on the survey made among Shanghai residents about their perception to the World Expo, the 16 evaluation indexes important for perception dimensions were analyzed and detailed identification was made with the respondents' education degrees. From the analysis of the survey data, education degree plays an important role in most of the evaluation indexes and some certain regularity could be discovered, showing a certain correspondence between the evaluation results and the correspondents' education degrees. In summary, the high degree of education contributes to the supportive attitude toward large-scale activities, which can be observed from the positive perception of the well-educated people.