旅游研究
旅遊研究
여유연구
TOURISM RESEARCH
2012年
4期
72-77
,共6页
吴殿廷%朱桃杏%王瑜%马桂芳
吳殿廷%硃桃杏%王瑜%馬桂芳
오전정%주도행%왕유%마계방
旅游规划%内容体系%规划过程%开发理念
旅遊規劃%內容體繫%規劃過程%開髮理唸
여유규화%내용체계%규화과정%개발이념
tourism planning%content system%planning process%development concept
《旅游规划通则》颁布、实施9年来,在指导旅游规划的理论和实践方面取得了长足进展,但其局限性和问题也逐渐暴露出来。旅游规划的内容应采用“基+x”的规划内容体系;旅游规划编制的过程可以采取问题导向与目标导向相结合、自上而下与自下而上相结合等方式;同时,旅游景区在开发过程中需要努力通过“反规划”和“五协”等方式实现旅游开发规划中的“五赢”。
《旅遊規劃通則》頒佈、實施9年來,在指導旅遊規劃的理論和實踐方麵取得瞭長足進展,但其跼限性和問題也逐漸暴露齣來。旅遊規劃的內容應採用“基+x”的規劃內容體繫;旅遊規劃編製的過程可以採取問題導嚮與目標導嚮相結閤、自上而下與自下而上相結閤等方式;同時,旅遊景區在開髮過程中需要努力通過“反規劃”和“五協”等方式實現旅遊開髮規劃中的“五贏”。
《여유규화통칙》반포、실시9년래,재지도여유규화적이론화실천방면취득료장족진전,단기국한성화문제야축점폭로출래。여유규화적내용응채용“기+x”적규화내용체계;여유규화편제적과정가이채취문제도향여목표도향상결합、자상이하여자하이상상결합등방식;동시,여유경구재개발과정중수요노력통과“반규화”화“오협”등방식실현여유개발규화중적“오영”。
Tourism planning is the basis of scientific development of tourism industry. This paper discusses the breakthrough point, the content system, the process and the five - win concept of tourism planning. It is time that we should revise the “General Specification for Tourism Planning” as soon as possible, construct a new content system of “basic parts with optional ones”, ana- lyze the characteristics of different management subjects, and make effective tourism develope strategies from multi - aspects and perspectives. When making tourism planning, we should combine the thoughts of problem - orientation with the thought of goal - orientation, use both the “top -bottom” method and the “bottom -top” method, and not be limited by tourism industry or the lo- cal place itself. Tourist attractions should implement anti -planning concept to achieve the five -win goals, that is, harmony a- mong tourists, tourism developers, local people, local government, tourism resources and environment.