CAJ | 학술논문

中国是澳大利亚入境旅游发展最快的客源国，中澳两国政府在推动该旅游市场的发展中均发挥了积极作用。文章从中国赴澳旅游市场发展、旅游市场行为表现、旅游时间特征3个方面详细分析了该市场特征，并对与此市场特征对应的澳大利亚入境旅游市场营销行为进行了分析。研究发现：中国赴澳旅游已经进入深层次旅游发展状态，表现出具有时代需求的休闲特征、购物特征、全年性特征。该市场变化主要缘于旅游自组织和促销作用的发挥，反映出的本质内涵是旅游发展类型的转变，及新时代旅游产业发展方向的转变。
중국시오대리아입경여유발전최쾌적객원국，중오량국정부재추동해여유시장적발전중균발휘료적겁작용。문장종중국부오여유시장발전、여유시장행위표현、여유시간특정3개방면상세분석료해시장특정，병대여차시장특정대응적오대리아입경여유시장영소행위진행료분석。연구발현：중국부오여유이경진입심층차여유발전상태，표현출구유시대수구적휴한특정、구물특정、전년성특정。해시장변화주요연우여유자조직화촉소작용적발휘，반영출적본질내함시여유발전류형적전변，급신시대여유산업발전방향적전변。
China is the fastest - growing inbound tourism source countries to Australia, and the governments of China and Australia play a positive role in promoting the development of the tourism market. There has a detailed analysis of market charac- teristics of Chinese mainland tourists to Australia from three aspects. Market development, tourism market behavior, travel time characteristics, and Australian inbound tourism marketing behavior are analyzed correspondently. It is found that the market of Chinese tourists to Australia has entered a deep state of tourism development, which presents leisure, shopping and year - round features with times demands. The change of the market is mainly due to tourism self - organization and the marketing promotion; it reflects the essence of the type of changes in tourism development, and the change of the new era of tourism industry development.