CAJ | 학술논문

现代广播类节目商业化发展过程给听众带来了诸多“伤不起”。针对行业中这些问题，建议建立健全制度和条例，加强栏目监管；限制广告商在栏目中的商业行为；实施听众监督与投诉机制；通过相关活动，培养和提高主持人的综合素养。
현대엄파류절목상업화발전과정급은음대래료제다“상불기”。침대행업중저사문제，건의건립건전제도화조례，가강란목감관；한제엄고상재란목중적상업행위；실시은음감독여투소궤제；통과상관활동，배양화제고주지인적종합소양。
The commercialization of modem broadcast program is causing much trouble for the audience. This paper proposes that management systems and regulations should be established to supervise the programs, advertiser's commercial behavior should be restricted, the audience supervision and complaint mechanism should be established and the host's comprehensive quality should be improved by education and training.