CAJ | 학술논문

面对日益频发的突发事件如果处理不当极易引发危机事件，而微博传播以其独特的技术优势在突发事件的风险沟通中频频发力，备受瞩目。在复杂的“危”为“机”转化过程中，网民使用微博的心理有哪些特征，如何影响传播效果？本文以2011年突发事件上海地铁9·27事故为例，试图回答本身已经占据处理先机的突发事件为何“虎头蛇尾”导致先“机”后“危”的结果，并且以此为例着重从认知失调、引爆效果等理论阐释网民的认知心理特征进而展开尝试性探究，希望对突发事件的风险沟通具有启示意义。
면대일익빈발적돌발사건여과처리불당겁역인발위궤사건，이미박전파이기독특적기술우세재돌발사건적풍험구통중빈빈발력，비수촉목。재복잡적“위”위“궤”전화과정중，망민사용미박적심리유나사특정，여하영향전파효과？본문이2011년돌발사건상해지철9·27사고위례，시도회답본신이경점거처리선궤적돌발사건위하“호두사미”도치선“궤”후“위”적결과，병차이차위례착중종인지실조、인폭효과등이론천석망민적인지심리특정진이전개상시성탐구，희망대돌발사건적풍험구통구유계시의의。
It could easily be led to a crisis event if not handled properly in the face of frequent inci- dents. However, micro-blog has played an important role in the risk communication with its unique techni- cal advantages and thus got more and more attention. What are the traits of the Netizens' mind and how to affect the communication effect in the transformation process from "crisis" to "opportunity"? With the case study of Shanghai Subway Crash on 27th September, this paper will focus on the cognitive psychological and priming theory to explain the transformation process from "opportunity" to "crisis". Hopefully, it will bring good effect on risk communication.