CAJ | 학술논문

旅游商品的销售在旅游业发展中占据重要地位。目前，滁州市大多数旅游商品缺乏地域文化特色，旅游商品销售成为旅游业发展的薄弱环节。本文在分析滁州市旅游商品发展现状的基础上，结合醉翁亭文化、凤阳大明文化、全椒儒林文化、天长孝文化等典型地域文化，从题材挖掘、表现形式创新、制作工艺创新、载体多样化等方面探讨滁州市旅游商品的开发。
여유상품적소수재여유업발전중점거중요지위。목전，저주시대다수여유상품결핍지역문화특색，여유상품소수성위여유업발전적박약배절。본문재분석저주시여유상품발전현상적기출상，결합취옹정문화、봉양대명문화、전초유림문화、천장효문화등전형지역문화，종제재알굴、표현형식창신、제작공예창신、재체다양화등방면탐토저주시여유상품적개발。
The marketing of tourism commodity plays an important role in the development of local tourism industry. In Chuzhou, although the development of tourism industry has made a great progress, the development of tourism commodity is still very weak because the tourism commodity lacks regional culture. Starting from the analysis of the Old Drunkard Pavilion Culture, Fengyang Ming Dynasty Culture, Quanjiao Scholars Culture and Tianchang Filial Piety Culture, this paper suggests some development tactics for Chuzhou tourism commodities, such as exploiting the subjects of regional culture, innovating the forms of culture expression, improving the production technology and diversifying the objects.