CAJ | 학술논문

文章从旅游行为的视角研究会展业游客,以长沙会展业中最具代表性及典型性的中国（中部）湖南国际农博会为抽样调查对象,进行实地调研,经过对问卷调查数据进行统计分析,结合旅游行为的有关理论,揭示长沙市会展业游客所具有的人文特征及旅游消费行为特征,得出了长沙市会展业游客旅游行为的基本规律,从而为有效促进长沙会展业的可持续发展提供决策依据与理论支撑。
문장종여유행위적시각연구회전업유객,이장사회전업중최구대표성급전형성적중국（중부）호남국제농박회위추양조사대상,진행실지조연,경과대문권조사수거진행통계분석,결합여유행위적유관이론,게시장사시회전업유객소구유적인문특정급여유소비행위특정,득출료장사시회전업유객여유행위적기본규률,종이위유효촉진장사회전업적가지속발전제공결책의거여이론지탱。
Exhibition industry tourists are studied from the perspective of tourism behavior in this paper.Taking the most typical representative of Changsha's exhibition industry,China in Central(Hunan) International Agricultural Fair,as the sampling investigation object,the author of this paper has found out the humanistic characteristics and tourist consumption behavior characteristics of Changsha's exhibition industry tourists and reached some conclusions on Changsha's exhibition industry tourists' tourism behavior through field research and statistical analyses of questionnaire survey data in combination with the related tourism behavior theories,which will provide the decision-making foundation and theoretical support for the sustainable development of Changsha's exhibition industry.