CAJ | 학술논문

用一种基于熵权的旅游人口特性的分析方法，通过采集目前国内的部分乡村旅游研究案例，对乡村旅游人口的人口学特征进行分析，认为目前乡村旅游人口中，性别属性与年龄属性空间差异相对不大，但游客的经济收入水平空间差异大，同时游客的文化教育构成也有一定的变化。在进行乡村旅游客源市场调查时，应将游客的经济结构调查放在首位，同时还应对客源市场的文化教育层次进行细致的调查，针对客源市场的特点，有的放矢地设计旅游产品。
용일충기우적권적여유인구특성적분석방법，통과채집목전국내적부분향촌여유연구안례，대향촌여유인구적인구학특정진행분석，인위목전향촌여유인구중，성별속성여년령속성공간차이상대불대，단유객적경제수입수평공간차이대，동시유객적문화교육구성야유일정적변화。재진행향촌여유객원시장조사시，응장유객적경제결구조사방재수위，동시환응대객원시장적문화교육층차진행세치적조사，침대객원시장적특점，유적방시지설계여유산품。
Agritourism is a "win-win" tourist pattern, while there is little literature on the traveling population. An entropy-weight-based analysis method is put forward in this thesis to discuss the traveling population character. By study- ing several native agritourism cases, we found that it was little spatial divergence in population gender attribute or age attribute while it was large in economic and education attributes. So when we design the tourism market, we should focus on the tourism's economical and educational structure in order to shoot the arrow at the target.