黑河学院学报
黑河學院學報
흑하학원학보
HEIHE XUEYUAN XUEBAO
2012年
6期
40-44
,共5页
漳州%宗教文化%旅游
漳州%宗教文化%旅遊
장주%종교문화%여유
Zhangchou%religious cultural%tourism
漳州拥有丰富的宗教文化旅游资源，具有鲜明的特点，深厚的内涵，在海内外影响深远。分析漳州的宗教文化旅游资源，认识现阶段在开发过程中存在的若干问题，制定相应的开发策略：加大宣传力度，提高知名度；对宗教文化遗产进行科学的保护和开发；挖掘宗教文化内涵，提高宗教文化旅游品位；打造专业导游队伍；开发特色鲜明的宗教文化旅游产品；增强宗教文化旅游项目的参与性；整合旅游资源资源，为漳州旅游发展建立较为完善的体系内涵保证。
漳州擁有豐富的宗教文化旅遊資源，具有鮮明的特點，深厚的內涵，在海內外影響深遠。分析漳州的宗教文化旅遊資源，認識現階段在開髮過程中存在的若榦問題，製定相應的開髮策略：加大宣傳力度，提高知名度；對宗教文化遺產進行科學的保護和開髮；挖掘宗教文化內涵，提高宗教文化旅遊品位；打造專業導遊隊伍；開髮特色鮮明的宗教文化旅遊產品；增彊宗教文化旅遊項目的參與性；整閤旅遊資源資源，為漳州旅遊髮展建立較為完善的體繫內涵保證。
장주옹유봉부적종교문화여유자원，구유선명적특점，심후적내함，재해내외영향심원。분석장주적종교문화여유자원，인식현계단재개발과정중존재적약간문제，제정상응적개발책략：가대선전력도，제고지명도；대종교문화유산진행과학적보호화개발；알굴종교문화내함，제고종교문화여유품위；타조전업도유대오；개발특색선명적종교문화여유산품；증강종교문화여유항목적삼여성；정합여유자원자원，위장주여유발전건립교위완선적체계내함보증。
Zhangzhou is a city with rich religious culture tourism resources, distinct characteristics and profound connotation. It has a far - reaching influence at home and abroad. The author analyzed Zhangzhou religious culture tourism resources on the basis of survey and study, pointed out some problems in the develop- ment process, and proposed some development strategies:strengthen publicity to enhance the reputation;pro- tect and develop religious cultural heritage reasonably;exploit the connotation of religious culture to upgrade the taste of religious culture tourism;build a professional team of tour guide;develop distinct products of reli- gious culture tourism;enhance the participation of religious culture tourism projects; integrate tourism resources.
