浅谈价格战对电商企业品牌建设的影响
천담개격전대전상기업품패건설적영향
Discussion of the Impact of the Price War on the E-commerce Enterprise Brand Building
  • 万方数据
    科技广场 과기엄장
    SCIENCE TECHNOLOGY PLAZA
    2012年 10期 197-199 ,共3页

    翟文帅%陶卫卫

    적문수%도위위

    电子商务%价格战%品牌建设%品牌体验 電子商務%價格戰%品牌建設%品牌體驗
    전자상무%개격전%품패건설%품패체험
    E-commerce%Price Wars%Brand Building%Brand Experience
    本文从近期电商价格战事件出发，引出电商在品牌建设中的影响因素，并以此总结我国电子商务品牌建设的问题及对策，希望能给我国快速发展的电子商务提供一些建议。
    본문종근기전상개격전사건출발，인출전상재품패건설중적영향인소，병이차총결아국전자상무품패건설적문제급대책，희망능급아국쾌속발전적전자상무제공일사건의。
    This paper starts with recent e-commerce price war events to take the influencing factors of elec- tricity in brand building into consideration. Then, it summarizes the problems and countermeasures of China's e-commerce brand building, and provides suggestions for the rapid development of China's e-commerce.
    원문보기 원문다운로드 사이트로이동
저자의 최근 논문