CAJ | 학술논문

随着全国普通高校招生报名人数呈现逐年减少趋势，同时普通高校的“膨胀性”发展，由此本科院校已从规模求生存进入到以质量求发展阶段，在这个转型过程中面临诸多挑战，其中显得尤为紧迫的是本科院校对培养模式的认识问题。文章通过分析当前高等教育价值链存在的问题，依据价值链再造理论首次提出了基于顾客价值的高等教育价值链模型。
수착전국보통고교초생보명인수정현축년감소추세，동시보통고교적“팽창성”발전，유차본과원교이종규모구생존진입도이질량구발전계단，재저개전형과정중면림제다도전，기중현득우위긴박적시본과원교대배양모식적인식문제。문장통과분석당전고등교육개치련존재적문제，의거개치련재조이론수차제출료기우고객개치적고등교육개치련모형。
With the trend of deceasing in higher education enrollment year by year and expan- sive development, universities and colleges are facing various challenges in the transition process from surviving on school size to seeking development with high quality. It is urgent to understand training model. Based on value chain theory, this paper analyses the current problems existing in higher education and offers the customer -centered value chain model for higher education.