CAJ | 학술논문

不同的战略导向对企业合作创新绩效会产生差异性影响，这个过程会受到网络嵌入性程度的调控。在相关文献梳理的基础上，提出了变量之间关系的理论假设，以具有较强研发合作强度和深度的典型行业为对象进行实证检验。结果表明，市场导向和适度的企业家导向有助于企业合作创新绩效的提升，双元战略导向的平衡与合作创新绩效之间存在显著的正向相关关系；关系嵌入性在战略导向影响合作创新绩效过程中起到重要的调控作用，而结构嵌入在企业家导向与合作创新绩效之间的调节效应没有通过显著性检验。
불동적전략도향대기업합작창신적효회산생차이성영향，저개과정회수도망락감입성정도적조공。재상관문헌소리적기출상，제출료변량지간관계적이론가설，이구유교강연발합작강도화심도적전형행업위대상진행실증검험。결과표명，시장도향화괄도적기업가도향유조우기업합작창신적효적제승，쌍원전략도향적평형여합작창신적효지간존재현저적정향상관관계；관계감입성재전략도향영향합작창신적효과정중기도중요적조공작용，이결구감입재기업가도향여합작창신적효지간적조절효응몰유통과현저성검험。
Ambidextrous strategic orientation can lead to the differences cooperative innovation performance results. On the basis of the related literature, we construct the theoretical hypotheses between strategic orientation, net-work embeddedness and cooperative innovation performance. We use the actual data of the process of the innova-tion cooperation in our country, and do an empirical test with the help of SPSS17.0. The empirical test results show that the market orientation can help to promote the cooperative innovation performance. As expected, the re-lationship between the entrepreneurial orientation and cooperative innovation performance shows a reversed U-shape. The relational embeddedness's moderated effect is confirmed between strategic orientation and cooperative innovation performance, but structural embeddedness has no significant moderated effect in the relationship of en-trepreneurial orientation and cooperative innovation performance.