CAJ | 학술논문

从卡诺模型三种质量水平的角度分析产品价值创新的策略，研究结果表明：通过“剔除、减少、增加、创新”的策略．可以提高客户满意度，增加产品的买方价值；减少和剔除不被客户所接受的产品功能，进而减少整个产品的成本，能实现产品价值与成本的共赢。这一理论研究可以为企业拓宽行业边界，进入企业发展的蓝海提供理论依据和决策参考。
종잡낙모형삼충질량수평적각도분석산품개치창신적책략，연구결과표명：통과“척제、감소、증가、창신”적책략．가이제고객호만의도，증가산품적매방개치；감소화척제불피객호소접수적산품공능，진이감소정개산품적성본，능실현산품개치여성본적공영。저일이론연구가이위기업탁관행업변계，진입기업발전적람해제공이론의거화결책삼고。
This paper analyzes product value innovation strategies from the three quality levels of the Kano Model. Results sug- gest that customer satisfaction and buyer's value could be raised with strategies such as "rejection, reduction,addition and inno- vation"; meanwhile, reducing and dropping some functions of the product rejected by the customer to further lower product cost shall create a win-win situation of value and cost, which provides a theoretical basis and decision-making reference for widening industry boundaries and for the enterprise to enter the "Blue Ocean".