河南广播电视大学学报
河南廣播電視大學學報
하남엄파전시대학학보
JOURNAL OF HENAN RADIO & TV UNIVERSITY
2012年
4期
1-3
,共3页
河南省名牌%名牌发展%实施策略
河南省名牌%名牌髮展%實施策略
하남성명패%명패발전%실시책략
famous brand in Henan Province%famous brand development%implementation strategy
河南省名牌发展源远流长。改革开放后河南省名牌经历了零、数量少和较大发展三个阶段。当前，河南省名牌与发达省份相比还有较大差距，省内分布很不平衡，优势产业名牌的积聚程度还不太高。鉴于此，首先，政府应转变职能，优化名牌成长环境；其次，企业应发挥主体作用，加强自主品牌建设；最后，合理规划产业空间布局，推动名牌协调发展。
河南省名牌髮展源遠流長。改革開放後河南省名牌經歷瞭零、數量少和較大髮展三箇階段。噹前，河南省名牌與髮達省份相比還有較大差距，省內分佈很不平衡，優勢產業名牌的積聚程度還不太高。鑒于此，首先，政府應轉變職能，優化名牌成長環境；其次，企業應髮揮主體作用，加彊自主品牌建設；最後，閤理規劃產業空間佈跼，推動名牌協調髮展。
하남성명패발전원원류장。개혁개방후하남성명패경력료령、수량소화교대발전삼개계단。당전，하남성명패여발체성빈상비환유교대차거，성내분포흔불평형，우세산업명패적적취정도환불태고。감우차，수선，정부응전변직능，우화명패성장배경；기차，기업응발휘주체작용，가강자주품패건설；최후，합리규화산업공간포국，추동명패협조발전。
Famous brand development in henan has a long history. After the reform and opening-up policy, the famous brand of Henan Province experiences three stages: zero, less number and great development. At present, henan famous brand has a large gap compared with the developed provinces, its distribution is not equalized in the province and the accumulation degree of famous brand in competitive industry is not too high. In view of this, first, the government should transform their functions and optimize the development environment of famous brand ; Second, the enterprise should play a key role to strengthen the independent brand construction ; Finally, reasonably plan the industrial spatial layout and promote the coordinated development of famous brand.
