石家庄职业技术学院学报
石傢莊職業技術學院學報
석가장직업기술학원학보
JOURNAL OF SHIJIAZHUANG VOCATIONAL TECHNOLOGY INSTITUTE
2012年
5期
4-7
,共4页
生产性实训基地%“市场营销”课程%项目化
生產性實訓基地%“市場營銷”課程%項目化
생산성실훈기지%“시장영소”과정%항목화
productive training base%marketing%project
依托生产性实训基地进行课程建设和教学是高职院校提升专业建设内涵、提高人才培养质量的重要途径。石家庄职业技术学院管理系依托康辉旅行社营业部、天元超市加盟店两个生产性实训基地,以“市场营销”课程为切入点,探索了“课程架构项目化,教学内容任务化,学习过程工作化”的课程建设模式,组建了校企融合的教学团队,编写了指导实训基地运营教学的实训指导手册,其人才培养质量获得行业好评。
依託生產性實訓基地進行課程建設和教學是高職院校提升專業建設內涵、提高人纔培養質量的重要途徑。石傢莊職業技術學院管理繫依託康輝旅行社營業部、天元超市加盟店兩箇生產性實訓基地,以“市場營銷”課程為切入點,探索瞭“課程架構項目化,教學內容任務化,學習過程工作化”的課程建設模式,組建瞭校企融閤的教學糰隊,編寫瞭指導實訓基地運營教學的實訓指導手冊,其人纔培養質量穫得行業好評。
의탁생산성실훈기지진행과정건설화교학시고직원교제승전업건설내함、제고인재배양질량적중요도경。석가장직업기술학원관리계의탁강휘여행사영업부、천원초시가맹점량개생산성실훈기지,이“시장영소”과정위절입점,탐색료“과정가구항목화,교학내용임무화,학습과정공작화”적과정건설모식,조건료교기융합적교학단대,편사료지도실훈기지운영교학적실훈지도수책,기인재배양질량획득행업호평。
The training-based curricular construction is important for vocational colleges to improve their quality of teaching. The department of management, Shijiazhuang Vocational Technology Institute joins with the Comfort Travel Agency and Tianyuan supermarket to set up a teaching practice workshop. This paper takes marketing as a starting point, establishing a project-centered curricular system, combi- ning the teaching staff with business clerks, and exercising a task- driven teaching model.