CAJ | 학술논문

使用SPSS验证理论模型,研究探讨银发族的旅游动机与旅游满意度之间的影响,并以旅游阻碍为干扰变量,验证旅游阻碍的干扰变数效果。结果发现：旅游动机与旅游满意度有正向影响;旅游动机与旅游满意度会受到旅游阻碍之干扰影响,随着阻碍的增加会减少旅游动机与旅游满意度。最后将银发族研究的结果提出给予未来研究建议,以及旅游有关之相关行业业者做为参考数据,以增进两岸之间之银发族参与旅游动机与提升旅游的满意度。
사용SPSS험증이론모형,연구탐토은발족적여유동궤여여유만의도지간적영향,병이여유조애위간우변량,험증여유조애적간우변수효과。결과발현：여유동궤여여유만의도유정향영향;여유동궤여여유만의도회수도여유조애지간우영향,수착조애적증가회감소여유동궤여여유만의도。최후장은발족연구적결과제출급여미래연구건의,이급여유유관지상관행업업자주위삼고수거,이증진량안지간지은발족삼여여유동궤여제승여유적만의도。
This study explores the effects of senior tourist's motivation on the level of satisfaction with tour constraints as moderated variable.The theoretical model is tested with the linear structured equation modeling module in the SPSS software.A total of 230 effective questionnaires were returned.The results are as follows: first,senior tourists' motivation has positive effect on the level of satisfaction on tour;second,tour constraints may exert negative effect on senior tourists' motivation and level of satisfaction.Furthermore,we discuss the managerial implications and put forward suggestion for future research about these results.