CAJ | 학술논문

定位与创意是文化产业生产环节的两大内容,对应市场细分理论所提出的文化细分理论在文化产业的定位与创意过程中有着较为重要的作用。文化创意模式有综合文化元素的集合、传统与现代的结合、异文化之间的融合三种,对应着不同文化产品的生产。模式化在很大程度上可实现文化产业生产的流水线操作。
정위여창의시문화산업생산배절적량대내용,대응시장세분이론소제출적문화세분이론재문화산업적정위여창의과정중유착교위중요적작용。문화창의모식유종합문화원소적집합、전통여현대적결합、이문화지간적융합삼충,대응착불동문화산품적생산。모식화재흔대정도상가실현문화산업생산적류수선조작。
Position and originality are the two major contents on culture industry producing procedure,culture subdividing theory produced in accordingly market subdividing theory,position and originality of which in culture industry are more important meanings.Culture originality pattern contains comprehensive culture elements、combination of tradition's and modern's cultures、fusion of different cultures,they correspond with respectively produce of different culture products.Patternization may achieve greatly operation in assembly line of culture industry producing.