CAJ | 학술논문

近年来,民营企业的企业社会责任（CSR）备受关注。本文以员工权益责任为视角,采用多案例研究的方法,选取5家民营企业为研究对象,考察了其成长过程中各阶段的CSR行为,构建了民营企业CSR战略行为理论模型。研究发现,影响企业CSR战略行为最关键的因素是企业在价值链中的位置,其次是企业家的个人价值取向。企业只有进行较高的市场定位才能具备较强的CSR能力,才有可能善待员工,随之带来企业高成长率、员工低流动率等战略绩效,这些绩效的获得又为企业进行更高层次的市场定位创造条件,进一步增强其履行CSR的能力。
근년래,민영기업적기업사회책임（CSR）비수관주。본문이원공권익책임위시각,채용다안례연구적방법,선취5가민영기업위연구대상,고찰료기성장과정중각계단적CSR행위,구건료민영기업CSR전략행위이론모형。연구발현,영향기업CSR전략행위최관건적인소시기업재개치련중적위치,기차시기업가적개인개치취향。기업지유진행교고적시장정위재능구비교강적CSR능력,재유가능선대원공,수지대래기업고성장솔、원공저류동솔등전략적효,저사적효적획득우위기업진행경고층차적시장정위창조조건,진일보증강기리행CSR적능력。
The Corporate Social Responsibility (CSR) in the private companies has drawn wide attention in recent years.From the perspective of employees' benefits and obligations,this paper selected five private companies as the research object to build a strategic conduct model of private company CSR on the basis of reviewing their CSR conduct in the growing stage.The study finds that the most crucial factor that affects the CSR strategic conduct is the company's position in the whole value chain,followed by the entrepreneur's value orientation.Only by aiming for high market positioning can private enterprises fulfill high CSR,and provide proper benefits to employees.It will then contribute to enterprises' strategic performance including high growth rate,low employee turnover etc.,which will in turn lay the foundation for higher market positioning and better fulfillment of CSR.