管理案例研究与评论
管理案例研究與評論
관리안례연구여평론
JOURNAL OF MANAGEMENT CASE STUDIES
2012年
5期
344-355
,共12页
战略转型%战略风险因素识别%中小企业
戰略轉型%戰略風險因素識彆%中小企業
전략전형%전략풍험인소식별%중소기업
strategic transformation%strategic risk factors identification%small and medium-sized enterprises
面对诸多不确定因素和风险,外贸型中小企业在出口转内销战略转型中加强战略风险管理成为不可避免的现实问题。战略风险因素识别是战略风险管理的前提和基础,因此,加强战略风险因素识别成为战略转型过程中必须考虑的首要问题。本文通过对两家代表性企业战略风险管理实践的总结,详细分析了企业所面临的战略风险具体因素,提炼出其中的主要风险类型,并构建了战略转型过程中的战略风险因素识别模型,对外贸型中小企业战略转型实践具有指导意义。
麵對諸多不確定因素和風險,外貿型中小企業在齣口轉內銷戰略轉型中加彊戰略風險管理成為不可避免的現實問題。戰略風險因素識彆是戰略風險管理的前提和基礎,因此,加彊戰略風險因素識彆成為戰略轉型過程中必鬚攷慮的首要問題。本文通過對兩傢代錶性企業戰略風險管理實踐的總結,詳細分析瞭企業所麵臨的戰略風險具體因素,提煉齣其中的主要風險類型,併構建瞭戰略轉型過程中的戰略風險因素識彆模型,對外貿型中小企業戰略轉型實踐具有指導意義。
면대제다불학정인소화풍험,외무형중소기업재출구전내소전략전형중가강전략풍험관리성위불가피면적현실문제。전략풍험인소식별시전략풍험관리적전제화기출,인차,가강전략풍험인소식별성위전략전형과정중필수고필적수요문제。본문통과대량가대표성기업전략풍험관리실천적총결,상세분석료기업소면림적전략풍험구체인소,제련출기중적주요풍험류형,병구건료전략전형과정중적전략풍험인소식별모형,대외무형중소기업전략전형실천구유지도의의。
Facing many uncertainties and risks,it is inevitable for export-oriented SMEs to strengthen their strategic risk management in the process of strategic transformation to domestic market.Strategic risk factors identification is the premise and foundation of strategic risk management.Therefore,strategic risk factors identification has become the most important issue in the process of strategic transformation.Based on the practice of two typical enterprises,this paper analyzes the strategic risks factors in detail,extracts the main risk factors,and constructs a strategic factors risk identification model in the process of strategic transformation.It provides reference for export-oriented SMEs in their strategic transformation.