CAJ | 학술논문

通过对“淘宝体”的语篇分析，讨论“淘宝体”的语篇构成，分析“淘宝体”的组成机制，包括其主述位推进的语篇构建、人际功能的语篇构建、评价意义的语篇构建以及隐喻认识的语篇构建四个方面。“淘宝体”有利于促进构建和谐的人际关系，拉近人们之间的距离。
통과대“도보체”적어편분석，토론“도보체”적어편구성，분석“도보체”적조성궤제，포괄기주술위추진적어편구건、인제공능적어편구건、평개의의적어편구건이급은유인식적어편구건사개방면。“도보체”유리우촉진구건화해적인제관계，랍근인문지간적거리。
This paper presents a discursive analysis of “TaoBao Style” by studying its discursive construction and composition . Through discussing its discursive construction in the aspects of theme -rheme progression pattern , the interpersonal meaning , ap-praisal meaning and metaphor recognition , it concludes that “TaoBao Style” facilitates the building of more harmonious and closer interpersonal relationships .