台湾农业探索
檯灣農業探索
태만농업탐색
TAIWAN AGRICULTURAL RESEARCH
2014年
2期
26-29
,共4页
特色水果%促销组合%公共关系
特色水果%促銷組閤%公共關繫
특색수과%촉소조합%공공관계
characteristics fruit%sales promotion combination%public relations
特色水果促销体系是现代农业建设和发展的重要课题之一。该文主要通过对浙江省慈溪市麦比拉农场红心柚产销情况进行调研，总结出该农场促销策略存在的问题，进而根据麦比拉农场发展现状和产品市场需求，从营销学促销组合角度提出了构建特色水果促销体系的配套对策建议。
特色水果促銷體繫是現代農業建設和髮展的重要課題之一。該文主要通過對浙江省慈溪市麥比拉農場紅心柚產銷情況進行調研，總結齣該農場促銷策略存在的問題，進而根據麥比拉農場髮展現狀和產品市場需求，從營銷學促銷組閤角度提齣瞭構建特色水果促銷體繫的配套對策建議。
특색수과촉소체계시현대농업건설화발전적중요과제지일。해문주요통과대절강성자계시맥비랍농장홍심유산소정황진행조연，총결출해농장촉소책략존재적문제，진이근거맥비랍농장발전현상화산품시장수구，종영소학촉소조합각도제출료구건특색수과촉소체계적배투대책건의。
Characteristic fruit promotion system is one of important topic in the modern agricultural construction and development.Through surveying the production and marketing situation of Cixi Maibila Farm in Zhejiang,this pa-per summarized the existing problems of the farm’s promotion strategy.And then according to the developing situa-tion of Maibila Farm and the product market requirement,this paper put forward the countermeasures to establish-ment sales promotion system of characteristic fruit from the angle of marketing promotion mix.
