CAJ | 학술논문

在对福建省永安市和尤溪县、江西省奉新县和宜丰县、浙江省临安县和余杭县六地进行调研的基础上，实证分析了个体特征（自主性和成就动机）和环境认知特征（资源获取预期、创业回馈和与非农就业比较认知）对林农创业意向的影响。研究结果证实：林农的成就动机、自主性、资源获取预期和与非农就业比较认知对其创业意向具有显著性影响，而创业回馈对林农创业意向没有显著性影响。针对调查研究结果，从政策内容制定、政策宣传、林区教育、专家辅导等方面给出了有针对性的建议。
재대복건성영안시화우계현、강서성봉신현화의봉현、절강성림안현화여항현륙지진행조연적기출상，실증분석료개체특정（자주성화성취동궤）화배경인지특정（자원획취예기、창업회궤화여비농취업비교인지）대임농창업의향적영향。연구결과증실：임농적성취동궤、자주성、자원획취예기화여비농취업비교인지대기창업의향구유현저성영향，이창업회궤대임농창업의향몰유현저성영향。침대조사연구결과，종정책내용제정、정책선전、림구교육、전가보도등방면급출료유침대성적건의。
Based on the investigation of Yongan city and Youxi county in Fujian province , Fengxin county and Yifeng county in Jiangxi province , Ling'an county and Yuhang county in Zhejiang prov-ince, this paper empirical analyses the influence of individual characteristics ( autonomy and achieve-ment motivation ) and environment cognitive ( resource acquisition expected, feedback and non-agri-cultural employment cognitive ) to entrepreneurial intention of forest farmers .Empirical results show that achievement motivation , independence , resource acquisition expected and non-agricultural em-ployment cognitive has significant effect on entrepreneurial intention of forest farmers , and entrepre-neurship feedback has no significant influence on their entrepreneurial intention .According to the re-search results , this paper gives suggestions on policy making , policy advocacy , education , counse-ling and other aspects .