CAJ | 학술논문

网购的快速发展已经给现货商场带来了巨大的冲击，现货商场从业者应提高互联网意识、加快营销模式转型。基于对大庆现货商场发展现状的分析，结合电商对现货商场的冲击数据，研究了电商冲击下消费者购买决策过程的转变模式，最后提出了大庆现货商场营销模式转型的出路。
망구적쾌속발전이경급현화상장대래료거대적충격，현화상장종업자응제고호련망의식、가쾌영소모식전형。기우대대경현화상장발전현상적분석，결합전상대현화상장적충격수거，연구료전상충격하소비자구매결책과정적전변모식，최후제출료대경현화상장영소모식전형적출로。
With the rapid development of online shopping,the practitioners of department store and shopping mall should promote their internet awareness and create the highly effective marketing model in response to E-business shocks. Based on the investigation of department stores and shopping centers in Daqing,the impact of E-business had brought to retailers. The new purchase-decision process pattern of consumers based on E-business was constructed and the transformation of marketing model was proposed.