CAJ | 학술논문

介绍新媒体环境下互联网视频给广电网络运营商业务造成的冲击与重大影响，针对当前广电网络运营商所处的严峻形势，浅谈应对OTT产业的策略，总结了OTT业务的盈利模式，并简要介绍吉视传媒股份有限公司基于多屏互动的OTT平台建设。面对OTT产业的冲击，广电网络运营商需创新驱动、转型发展，提升平台、管道、运营和服务能力，以适应当前的发展趋势。
개소신매체배경하호련망시빈급엄전망락운영상업무조성적충격여중대영향，침대당전엄전망락운영상소처적엄준형세，천담응대OTT산업적책략，총결료OTT업무적영리모식，병간요개소길시전매고빈유한공사기우다병호동적OTT평태건설。면대OTT산업적충격，엄전망락운영상수창신구동、전형발전，제승평태、관도、운영화복무능력，이괄응당전적발전추세。
This paper introduces the new media environment for Internet video broadcasting network operators and business impact of significant impact for the severe form of the current broadcasting network operators Talking about the response to which the OTT industry strategy , summed up the OTT business profit model and briefly describes Jishi Media Co ., Ltd based interactive multi-screen OTT platform .OTT industry in the face of shocks , radio and television network operators need to drive innovation , transformation and development , up-grading platforms , pipelines, operations and service capabilities to adapt to current trends .