CAJ | 학술논문

本文以全国25个高校的5784个有效问卷为样本，探讨了我国大学生所接受的创业教育对其创业意向的影响机制。本文建立了一个广义创业态度、个人背景和创业意向之间的三元 ISO模型，前者包括创业动机、创业要素认知、创业环境感知三个子变量，后者分为个人社会背景和创业教育两个子变量。通过结构方程模型和方差分析，研究发现创业教育既能直接影响创业意向，也能以广义创业态度为中间机制发挥影响，且作用显著，因此必须高度重视大学生的创业教育。
본문이전국25개고교적5784개유효문권위양본，탐토료아국대학생소접수적창업교육대기창업의향적영향궤제。본문건립료일개엄의창업태도、개인배경화창업의향지간적삼원 ISO모형，전자포괄창업동궤、창업요소인지、창업배경감지삼개자변량，후자분위개인사회배경화창업교육량개자변량。통과결구방정모형화방차분석，연구발현창업교육기능직접영향창업의향，야능이엄의창업태도위중간궤제발휘영향，차작용현저，인차필수고도중시대학생적창업교육。
Based on the questionnaire result of 5784 students in 25 colleges over China,this paper probes into the causal impact of entrepreneurial education on entrepreneurial intention.A triple-ISO model with generalized entrepreneurial attitude (GEA),personal background and entrepreneurial inten-tion is conceptualized.GEA consists of entrepreneurial motivation,knowledge of entrepreneurial ele-ments,and perception of the environment,whereas personal background encompasses personal social background and entrepreneurial education.With structural equation modeling and analysis of variance, it is found that entrepreneurial education significantly influences intention directly,and also indirectly through GEA as an intermediate variable.As a result,entrepreneurial education of college students ought to be emphasized.