CAJ | 학술논문

从营销学的角度以阜阳市为研究对象，通过走访调查等研究方法，发现阜阳市非物质文化遗产保护与传承的现状及存在的问题，最后从营销视阈角度出发，把非物质文化遗产看作是“商品”，提出更好的传承与保护阜阳市非物质文化遗产的“三化”战略。
종영소학적각도이부양시위연구대상，통과주방조사등연구방법，발현부양시비물질문화유산보호여전승적현상급존재적문제，최후종영소시역각도출발，파비물질문화유산간작시“상품”，제출경호적전승여보호부양시비물질문화유산적“삼화”전략。
from the perspective of marketing with Fuyang city as the research object,through the investigation of present situation, found that the protection and inheritance of intangible cultural heritage in Fuyang and the existing problems,finally from the marketing perspective point of view, the intangible cultural heritageas a"commodity", put forward a better inheritance and protection of Fuyang Citynon material cultural heritage of the"three"strategy.