阜阳职业技术学院学报
阜暘職業技術學院學報
부양직업기술학원학보
JOURNAL OF FUYANG VOCATIONAL-TECHNICAL INSTITUTE
2014年
2期
38-40
,共3页
商务英语谈判%言语行为%文化影响
商務英語談判%言語行為%文化影響
상무영어담판%언어행위%문화영향
business English negotiations%speech acts%cultural influence
商务英语谈判涉及不同的文化、不同的语言。本文从谈判中不同阶段的言语行为分析来了解文化差异、理解文化差异,从而指导谈判者使用合理的言语行为方略,使谈判顺利进行并取得预期效果。
商務英語談判涉及不同的文化、不同的語言。本文從談判中不同階段的言語行為分析來瞭解文化差異、理解文化差異,從而指導談判者使用閤理的言語行為方略,使談判順利進行併取得預期效果。
상무영어담판섭급불동적문화、불동적어언。본문종담판중불동계단적언어행위분석래료해문화차이、리해문화차이,종이지도담판자사용합리적언어행위방략,사담판순리진행병취득예기효과。
Business English negotiations, which is also called cross-cultural negotiations, is relating to the different cultures and different languages. Language determines the culture. This article tries to understand cultural differences from speech act analysis in the negotiations at different stages, so as to instruct the negotiators to use reasonable strategy of speech acts and make the negotiation go smoothly and achieve expected effect.