CAJ | 학술논문

基于演化博弈理论，在利益均分和成本共担的假设前提下，引入激励与惩罚系数，并建立了群体博弈模型，对汽车售后O2O（ online-to-offline）市场中的服务商合作行为进行了分析。通过推导复制动态方程得到的分析结果表明，在汽车售后O2 O市场群体博弈模型中，成本、收益、激励与惩罚系数，以及初始合作者比例都是影响演化博弈稳定性的因素，根据实际情况设置合理的参数可以有效引导各方的行为。
기우연화박혁이론，재이익균분화성본공담적가설전제하，인입격려여징벌계수，병건립료군체박혁모형，대기차수후O2O（ online-to-offline）시장중적복무상합작행위진행료분석。통과추도복제동태방정득도적분석결과표명，재기차수후O2 O시장군체박혁모형중，성본、수익、격려여징벌계수，이급초시합작자비례도시영향연화박혁은정성적인소，근거실제정황설치합리적삼수가이유효인도각방적행위。
Based on evolutionary game theory and with the hypothesis of cost -shared and profit -shared as premise , a group game model was built after introducing the incentive and punishment coefficient , by which the cooperation behaviors of service providers in auto after -sales O2O (online to offline) market were analyzed.The game result derived from the replicated dynamic equation showed that:in the automotive after-sales O2O market group game model , the costs and benefits , incentive and penalty coefficient , as well as the initial cooperation ratio were all factors affecting the stability of evolutionary game .The rea-sonable settings set according to the actual situation would effectively guide the behavior of the parties .