CAJ | 학술논문

“中国动漫梦”作为一种新口号、新提法，它是以“中国梦”理论为指导，是动漫产业的“中国梦”，是中国为了实现从世界动漫大国向世界动漫强国跨越的“中国梦”。通过对“中国动漫梦”的内涵和特征、分类和嬗变等理论进行梳理和归纳，推动动漫学界深化对“中国动漫梦”内涵和实质的认识。为了让梦想照进现实，将“中国动漫梦”理论与实践相结合，在行动第一、实干第一的基础之上，提出“中国动漫梦”的实现路径：坚持国产动漫精品的发展之路，坚持“走出去、引进来”的发展之路，坚持中国动漫教育的发展之路，建立适应时代的品牌战略理念，建立创新型动漫企业商业模式。
“중국동만몽”작위일충신구호、신제법，타시이“중국몽”이론위지도，시동만산업적“중국몽”，시중국위료실현종세계동만대국향세계동만강국과월적“중국몽”。통과대“중국동만몽”적내함화특정、분류화선변등이론진행소리화귀납，추동동만학계심화대“중국동만몽”내함화실질적인식。위료양몽상조진현실，장“중국동만몽”이론여실천상결합，재행동제일、실간제일적기출지상，제출“중국동만몽”적실현로경：견지국산동만정품적발전지로，견지“주출거、인진래”적발전지로，견지중국동만교육적발전지로，건립괄응시대적품패전략이념，건립창신형동만기업상업모식。
“Chinese comic and animation dream”as a new slogan, a new formulation, it is based on“Chinese dream”theory, it is the“Chinese dream”of China’s animation industry, it is China in order to achieve the“Chinese dream” from the world’s superpower anime to anime world powers. Based on the connotation and characteristics, classification and evolvement of“Chinese comic and animation dream”theory are summarized and comb, to promote the animation community deepen the connotation and essence of the“Chinese comic and animation dream”.In order to let the dream into reality, this article will combine theory and practice of the“Chinese comic and animation dream”, on the basis of action first and doing first, put forward the realization path of the“Chinese comic and animation dream”: adhere to the road of development of domestic animation boutique, adhere to the road of development of“going out and bringing in”, adhere to the road of development of Chinese animation education, to establish a timely brand strategy idea, to establish innovative animation enterprise business model.