CAJ | 학술논문

　　返乡农民工具有独特的文化特质，其参与乡村旅游开发具有旅游、经济和社会等多维价值，但也存在发展资金短缺，基础设施落后；理论知识欠缺，服务技能偏低；单户分散经营，集群发展不够；就业认知偏差，职业认同感低等问题。应发挥政府作用，广辟融资渠道；加大培训力度，积极笼络人才；农户联合经营，整合资源优势；提供创业机会，更新就业观念，以让乡村旅游的发展成果惠及返乡农民工，从而探寻农村剩余劳动力有效转移的方向与路径。
　　반향농민공구유독특적문화특질，기삼여향촌여유개발구유여유、경제화사회등다유개치，단야존재발전자금단결，기출설시락후；이론지식흠결，복무기능편저；단호분산경영，집군발전불구；취업인지편차，직업인동감저등문제。응발휘정부작용，엄벽융자거도；가대배훈력도，적겁롱락인재；농호연합경영，정합자원우세；제공창업궤회，경신취업관념，이양향촌여유적발전성과혜급반향농민공，종이탐심농촌잉여노동력유효전이적방향여로경。
The countryside-returning farmers have unique cultural characteristics , and their participation in rural tourism de-velopment has tourism , economic and social values , but also exists the following problems:the shortage of development funds , the poor infrastructure , the lack of theoretical knowledge , the lower service skills , the decentralized management of single family , the insufficient cluster development , the cognitive bias of employment , and the low identification of profession .In order to benefit the countryside-returning farmers by the development of rural tourism , and explore the direction and path of effective transfer of rural surplus labor , some suggestions were proposed , such as playing the role of government , broadening financing channels , increasing training force , attracting talented persons , cooperative operation of rural households , integrating resource advantage , providing en-trepreneurial opportunity , and updating the concept of employment .