CAJ | 학술논문

随着医药卫生体制改革的不断深入，公立医院在面临大力发展机遇的同时也面临着严峻挑战。将SWOT分析法运用到公立医院战略管理中，通过系统地分析公立医院所面临的内部优势、劣势、外部存在的机会和威胁，从而使公立医院在部署战略规划中，能够找准医院发展的目标和方向，最大限度地利用内部的优势和外部的机遇，规避威胁，降低风险，以便在激烈的医疗市场中获得生存和发展。
수착의약위생체제개혁적불단심입，공립의원재면림대력발전궤우적동시야면림착엄준도전。장SWOT분석법운용도공립의원전략관리중，통과계통지분석공립의원소면림적내부우세、열세、외부존재적궤회화위협，종이사공립의원재부서전략규화중，능구조준의원발전적목표화방향，최대한도지이용내부적우세화외부적궤우，규피위협，강저풍험，이편재격렬적의료시장중획득생존화발전。
With the development of medical and health system reform. Public hospitals are facing with development opportunities as well as severe challenges. The analytical means of SWOT is used in the public hospitals strategic management. Systematically analyzes interior advantages and disadvantages, exterior opportunities and threats of public hospitals, so that the public hospitals pinpoint their development goal and direction when they are deploying their strategic plan. They can take advantage of interior advantages and exterior opportunities to avoid threats, reduce risk, so that obtain survival and development in the severe medical market.