中国传媒大学学报(自然科学版)
中國傳媒大學學報(自然科學版)
중국전매대학학보(자연과학판)
JOURNAL OF COMMUNICATION UNIVERSITY OF CHINA(SCIENCE AND TECHNOLOGY)
2013年
6期
70-81,58
,共13页
传媒产权制度%产权多元化%传媒资源位
傳媒產權製度%產權多元化%傳媒資源位
전매산권제도%산권다원화%전매자원위
media property right institution%property right diversification%media resource-niche
当前,传媒产权制度的改革是我国传媒业体制创新的关键突破口。本文以系统经济学及其产权理论为主要理论工具,以系统化的视角全面地剖析了当前我国传媒产权制度的现状及存在的问题,并提出了我国传媒产权制度变革的思路:即构建多层次的传媒产权结构、促进不同层次传媒产权之间的资源位流动,以及发挥传媒主体自组织制度变迁和政府层级型制度变迁的共同作用,推进我国传媒产权制度变革的进程。
噹前,傳媒產權製度的改革是我國傳媒業體製創新的關鍵突破口。本文以繫統經濟學及其產權理論為主要理論工具,以繫統化的視角全麵地剖析瞭噹前我國傳媒產權製度的現狀及存在的問題,併提齣瞭我國傳媒產權製度變革的思路:即構建多層次的傳媒產權結構、促進不同層次傳媒產權之間的資源位流動,以及髮揮傳媒主體自組織製度變遷和政府層級型製度變遷的共同作用,推進我國傳媒產權製度變革的進程。
당전,전매산권제도적개혁시아국전매업체제창신적관건돌파구。본문이계통경제학급기산권이론위주요이론공구,이계통화적시각전면지부석료당전아국전매산권제도적현상급존재적문제,병제출료아국전매산권제도변혁적사로:즉구건다층차적전매산권결구、촉진불동층차전매산권지간적자원위류동,이급발휘전매주체자조직제도변천화정부층급형제도변천적공동작용,추진아국전매산권제도변혁적진정。
At present,institutional reform of media property-right is the key breakthrough point of institu-tional innovation of China's media industry. With system economics and its property right theory as the main theory tool,this thesis conducts comprehensive,objective and vivid analysis of the current condition and problems for China's media property right institution from a systematic perspective,and puts forward the ideas for institutional reform of media property right:1 . Establish multi -level media property right structure;2 . Promote flow of resource -niche between media property right at different levels to realize maximum efficiency of media resource allocation;3 . Give into play common roles of evolution of self-or-ganizing institutions of media subjects and evolution of hierarchical institution of the government so as to promote the process of institutional reform of China's media property right.